Success as a Real Estate Agent For Dummies is the essential guide for both new and experienced real estate agents who want to close more sales, double their income, and launch themselves into the top ranks of the real estate world. Agents and brokers will discover how to thrive in the real estate sales world and skillfully navigate its particular challenges. The book shares valuable sales principles that reveal how to get ahead by working smarter, not harder; lead-generation tactics that really work, showing how to increase listings and sales by using the Internet, marketing strategies, and past clients; and power sales presentation secrets that convert prospects into clients. Plus, the book shares the seven strategic steps to effective prospecting, making it a valuable resource for every agent, no matter how successful. This hands-on guide includes straightforward advice on a wide range of vital topics, including:

• Finding the right agency to work for
• Choosing between residential and commercial real estate
• Building personal credibility and trust in customers
• Determining the ideal list price for properties
• Marketing properties online and in print
• Negotiating contracts and closing deals
• Keeping clients for life
• Staying up to date on legal issues
• Plus, the 10 biggest mistakes agents make and how to avoid them

Dirk Zeller (Bend, OR) is the CEO of two companies, Real Estate Champions and Sales Champions, which specialize in training and coaching salespeople in the direct selling industry. He speaks to over 45 industry audiences every year and is frequently featured in nationwide publications. "