Trump Style Negotiation
Chapter One
What Is
Negotiation ... Really?
I want to start out by telling a story that will help you adopt the
mind-set of an expert negotiator.
A multimillionaire had twin 10-year-old sons, one was an incurable
optimist and the other an incurable pessimist. He thought to
himself, "If I could get the optimist to be a little more pessimistic, and
the pessimist a little more optimistic, I'd have two great boys." So on
their birthday, the father arranged for each son's present to be delivered
to the house. He bought the pessimist a $5,000 10-speed Japanese
racing bike. Looking at the sleek red and silver model, he thought,
"What could any 10-year-old possibly find wrong with this present?
He should love it." For the optimist, he had two loads of horseshit
dumped in the middle of his son's play room.
On the morning of their birthday, he visited the pessimist first
and asked, "How do you like your present?"
"Like it?" said the boy, "I hate it. It's the worst thing you could
have gotten me. If I take the bic ... read full excerpt from Trump-Style Negotiation: Powerful Strategies and Tactics for Mastering Every Deal ebook
