The Unofficial Guide to Marketing Your Small Business
Chapter One
GET THE SCOOP ON ...
Finding your best prospects * Defining your market *
Profiling current and potential customers *
Determining demographic details * Locating
research resources
Zeroing In on Your
Customer
Whether you're planning a new business or
working to boost sales in an existing company,
it's always smart to start marketing by
looking at where you expect your sales to come from:
your customers. If you have an existing business, it's
much easier to look back at who has bought from
you in the past, of course.
Yes, your product or service is important, but
unless you have people willing to pay money for it,
your business isn't viable. For your company to stay
in business, you need customers-but not all customers
are equal. In fa ... read full excerpt from The Unofficial Guide to Marketing Your Small Business ebook
