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Home > Business & Economics > Entrepreneurship > Franchising For Dummies-eBook
Franchising For Dummies
by Dummies Technology Press
 
 
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Franchising For Dummies
"A new and revised edition of the friendly guide to franchising

Buying a franchise is one of the most popular ways to start a business today and interest is only growing. Franchising For Dummies, Second Edition covers all the ins and outs of franchising, including tips on financing and managing the business. Written by the late Dave Thomas, the widely known founder of Wendy’s, and franchising consultant Michael Seid, this is a comprehensive and reliable resource for anyone interested in purchasing a franchise. This edition includes updated data and information on opportunities for women and veterans, sources of capital, loans and leasing programs, human resources, and franchising trends. This Second Edition also includes a CD that delivers all the forms, sample business plans, and training and legal information you’ll need to get started.

The late Dave Thomas was the founder and CEO of Wendy’s International, the global fast-food chain with more than 6,000 franchises. Michael Seid (West Hartford, CT) is a founder and Managing Director of MSA, a consulting firm specializing in franchising.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. "



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Title of ebook: Franchising For Dummies
ISBN: 9780470109571
Publisher: For Dummies
Internet download file size: 5134 kb
Pages: 408
Released online for download: 09-18-2006
Author of eBook: Dummies Technology Press
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Franchising For Dummies


Chapter One

The Power of the Brand: Franchising and You

In This Chapter

* What is a franchise?

* What are the roles of the franchisor and the franchisee?

* What are franchise wannabes, and why should you avoid them?

* Does the franchise agreement grant ownership and a guarantee of profitability?

Franchising is the engine that drives much of the world's entrepreneurial train, but it's more than just fast food. Today, you can't drive down any major street anywhere in the world and not pass by some business that is part of a franchise network, and those businesses can be in any of more than 120 distinct lines of businesses today. This chapter begins your exploration of franchising, not by looking at any particular franchise but by looking at how well you will fit in as a franchisee or maybe as a franchisor. We explore with you what franchising is and what the franchise relationship is all about.

The Birth of Franchising

Franchising has a long history stretching back to ancien ... read full excerpt from Franchising For Dummies ebook



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