Can We Do That?!
Outrageous PR Stunts That Work And Why Your Company Needs Them
Chapter One
Who Am I, and Why the Heck
Should You Listen to Me?
You probably don't know me from Adam, but I am known. The
media knows me, and more importantly, they know my clients.
So I'm here to tell you why you should listen to me.
So you've bought this book. (Or you're sitting on the floor at
a bookstore reading it while sipping a latte.) Either way, you're
looking for a different way, a better way of marketing your company,
your business, or yourself. You've listened to all the "PR
Professionals," the "Publicists," and maybe even taken a course
or two.
You've learned how to craft a press release and fill it with
your latest company news or events. You've come up with a
catchy boilerplate and made sure you listed the right contact information.
You double-checked the date in the first paragraph,
and confirmed all the numbers with your CFO.
You spent a week writing the release, got it cleared by your
company lawyers, got a quote from your ... read full excerpt from Can We Do That?!: Outrageous PR Stunts That Work ? And Why Your Company Needs Them ebook
