About Face 3
The Essentials of Interaction Design
Chapter One
Goal-Directed Design
This book has a simple premise: If we design and construct products in such a way
that the people who use them achieve their goals, these people will be satisfied,
effective, and happy and will gladly pay for the products and recommend that others
do the same. Assuming that this can be achieved in a cost-effective manner, it
will translate into business success.
On the surface, this premise sounds quite obvious and straightforward: Make people
happy, and your products will be a success. Why then are so many digital products
so difficult and unpleasant to use? Why aren't we all happy and successful?
Digital Products Need Better
Design Methods
Most digital products today emerge from the development process like a creature
emerging from a bubbling tank. Developers, instead of planning and executing
with a mind towards satisfying the needs of the people who purchase and use their
products, end up creating technologically focused solutions that ... read full excerpt from About Face 3: The Essentials of Interaction Design ebook
