The Secret Language of Leadership
How Leaders Inspire Action Through Narrative
Chapter One
THE SECRET
LANGUAGE OF
LEADERSHIP
"Human communication has its own set of
very unusual and counterintuitive rules."
-Malcolm Gladwell
The head of a major drug company is in trouble because her firm's
pipeline of new products has run dry. The managing editor of a major
newspaper has difficulty inducing reporters in the newsroom to change
their behavior to meet new types of competition.
A director in a global fast-food firm knows how to repair its swooning
share price, but he can't get the CEO to listen. Young staff in a dysfunctional
unit of an enormous engineering firm can't persuade its
management that open source collaboration will help productivity, not
harm it.
A health care provider can't get heart surgery patients to change their
lifestyles: without healthy diet and exercise, they will be ill-or dead-within
a year or two. A global ... read full excerpt from The Secret Language of Leadership: How Leaders Inspire Action Through Narrative ebook
