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Home > Computers > Computer Graphics > Mastering InDesign CS3 for Print Design and Production-eBook
Mastering InDesign CS3 for Print Design and Production
by Burkey, Pariah
 
 
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Mastering InDesign CS3 for Print Design and Production
Mastering InDesign for Print Design and Production shows how experienced professionals with deadlines and billable hours use InDesign efficiently and effectively. Through the case studies and interviews, readers will find inspired to look beyond the over-emphasized basic features and into the depths of InDesign's utility for real-world print design.

Most InDesign books are written for beginners, and experienced users are frustrated by them. When you already know how to make, fill, and thread a text box, the entire first half of most InDesign books is useless. But this one doesn't dwell on the basics. Mastering InDesign for Print Design and Production fulfills the promise of the Mastering series, to provide real-world skills to professionals and students. Like all Mastering books, this one includes:

  • A "by pros for pros" approach: The author is an active professional working in the field of graphic arts, layout, and design, writing for professionals who want to improve their skills or learn new skills.
  • Real-world examples: Running throughout the text are examples of how the various skills are applied in real scenarios, described throughout the book in the form of examples and case studies from the author's own design and consulting work, as well as interviews with other designers using InDesign on the job.
  • Skill-based teaching and hands-on exercises

Although the book has a comprehensive glossary, page one begins right away speaking to the core market—print professionals—in industry terms about industry challenges. This immediately lets experienced InDesign users know the book is about them. The approach is humorous, making the digestion and retention of complicated information easier for the reader through quips, anecdotes, and design- and print-geek humor. But at all times the book is true to its mission: Helping a professional do their job in InDesign without frustration, confusion, or aesthetic compromise.



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Title of ebook: Mastering InDesign CS3 for Print Design and Production
ISBN: 9780470227640
parent-ISBN: 9780470114568
Publisher: Sybex
Internet download file size: 18270 kb
Pages: 492
Published: 08-2007
Released online for download: 08-13-2007
Author of eBook: Burkey, Pariah
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Mastering InDesign CS3 for Print Design and Production


Chapter One

Customizing

"Creative efficiency." If you read the refreshingly short introduction a few pages previous, you know that I believe the phrase "creative efficiency" to be among the most important ideals of our profession of designing for, or placing, ink on paper. To realize your creative potential, to enable the creatives working under you to realize their creative potential, you must minimize the impact of your tools on the process of creating. Accomplishing that requires modifying tools like InDesign, making them emulate how you work as much as possible. Software-computers in general-are far from the point where they will truly work the way humans work, the way humans think. We are still forced to conform our methodologies and thinking processes to fit within the narrow boxes sitting under our desks-to a point. Whenever possible-and, with InDesign CS3, much is possible-customize the software to fit your work and preferences as closely as you can.

While the idea of rearranging palettes or modifying menus may seem superfluous compared wit ... read full excerpt from Mastering InDesign CS3 for Print Design and Production ebook



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