E-Mail Marketing For Dummies
Chapter One
Adding E-Mail to a Successful
Marketing Mix
In This Chapter
* Deciding where and how to use e-mail marketing
* Using e-mail messages effectively
* The benefits of e-mail marketing
* Understanding E-Mail Service Providers
Walking into a business where the first dollar of profit is framed victoriously
on the wall always reminds me how important the first customer
is to any small business. Your first customer represents validation of your
business idea and proof that your products and services are valuable enough
to cause someone to part with his money in order to obtain them.
The first dollar of profit is certainly cause for celebration. However, no
matter how useful, important, unique, beneficial, or fitting your products or
services are to consumers, no one will purchase them if you ... read full excerpt from E-Mail Marketing For Dummies ebook
