Leadership the Hard Way
Why Leadership Can't Be Taught - And How You Can Learn It Anyway
Chapter One
INSISTING ON SURVIVAL
In a turbulent economy, the first task of the leader is insisting on
survival-that is, continuously identifying and addressing potential
threats to the long-term survival of the organization. At first
glance this statement may seem obvious, even trivial. Doesn't it go
without saying that no organization can be successful if it doesn't
first survive? Yet the rapid increase in the pace of change in business
has made survival more problematic than ever before. The
frequency with which organizations face major challenges to their
survival is growing.
In the days when most established companies had relatively
stable markets and competitors, survival was only rarely an issue.
To be sure, every now and then a company might face a major crisis,
but once that crisis was addressed, things went back to normal.
Few companies today have that luxury. Threats to survival aren't
occasional; they are nearly continuous. If an organization waits for
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