Do-It-Yourself Web Stores For Dummies
Chapter One
Web Stores Overview:
Discovering Your Purpose
Tasks performed in
this chapter
Determining what
to sell in your Web
store
Finding products to
sell in your Web
store
Establish your store
information
Getting a Skype
phone number
When you think of opening your own store, you usually
have to consider a game plan that involves scouting out a
retail location, negotiating a price per square foot, buying fixtures,
carpeting, and lighting, assembling shelves and stocking tangible
merchandise, and planning for a grand opening campaign that
could involve balloons, a big ribbon to be cut, and lots of festivities.
Today, you can open your own store on the World Wide Web, without
physical rent costs or high-capital investments. In the United States,
as of 2007, over 211 million Americans have Internet access, according
to Internet World Stats ().
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