The Quest for Global Dominance
Transforming Global Presence into Global Competitive Advantage
Chapter One
Rising Up to the
Global Challenge
The world is your oyster. Do you have the right fork?
-Thomas A. Stewart
What do we mean when we say that we live in an increasingly global
world? If you are a Silicon Valley entrepreneur, it means that unless
your business plan includes doing R&D in a low-cost, high-talent
location, such as India, China, or Eastern Europe, you have almost
no chance of being taken seriously by any venture capitalist. If you
are Larry Page and Sergei Brin, the cofounders of Google, it means
that you see your company as a born global player that will pursue
customers everywhere almost from day one. If you are the CEO of
Black & Decker, it means ... read full excerpt from The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage ebook
