Complete MBA For Dummies
Chapter One
The MBA in a Nutshell
In This Chapter
* Determining whether you need an MBA
* Eying today's dynamic business world
* Leading the best employees
* Understanding the importance of money
* Finding and keeping customers through your marketing efforts
Business owners and managers are faced with a perplexing array of
management theories and practices and a variety of off-the-wall thoughts
on how businesses should be run. Is it any wonder why they tend to resort to
tried-and-true ways of running things? People find comfort in the familiar.
Besides, it takes time to relearn old habits, and changing the culture of a business
to deal with a fast-paced global environment is no walk in the park. If you
conduct a search for the term "management" on Amazon, you'll come up
with more than 600,000 books on the subject. Add to that the 600,000+ books
on marketing and the 500,000+ books on finance, and you may be throwing up
your hands and crying "uncle!"
Although all these books claim to offer the la ... read full excerpt from Complete MBA For Dummies ebook
