Sell and Sell Short

The latest book from best-selling author Alexander Elder, Sell and Sell Short, provides important insights into the often-neglected topic of exiting a long position and shorting a weak market. Most traders spend the bulk of their time figuring out what to buy and spend hardly any time at all on when to sell. The truth is mismanaging the back end of trades can be the difference between winning and losing. Based on his long experience as a trader and trading educator, Dr. Elder provides a variety of selling techniques to preserve capital and take reasonable profits in both trending and non-trending markets and for both short-term and long-term positions. Moreover, Dr. Elder explains why traders and investors who limit themselves to long positions are conceding a big advantage to market professionals who are just as likely to go short as go long. Stocks tend to fall much faster than they rise, which means that big profits can be made quickly – if the right strategies are employed. Dr. Elder shows traders how to identify a market top, how to jump on a downtrend, and how to monitor short selling activity in order to better manage a short position. Ultimately, Dr. Elder says active traders should run their trading account much like a hedge fund, holding a changing mix of long and short positions as their view of the market changes. By embracing the advice in this important book, traders will be empowered to capitalize on the markets ups and downs and to move decisively in and out of positions so as to preserve capital and generate superior returns.

As with his other bestselling books, Dr. Elder has also created a valuable companion study guide, the Study Guide for Sell Short Study Guide, to help readers master and apply the material.

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Title of ebook: Sell and Sell Short
ISBN: 9780470340165
parent-ISBN: 9780470181676
Publisher: John Wiley & Sons, Inc.
Internet download file size: 11197 kb
Pages: 250
Published: 12-2007
Released online for download: 12-10-2007
Author of eBook: Elder, Alexander

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Sell and Sell Short

Chapter One

How to Buy

Successful trading requires confidence; but, paradoxically, it also demands humility. You must realize that the markets are huge and there is no way you can master everything there is to know about them. Your knowledge of the markets can never be complete.

You need to specialize in a certain area of research and trading. You can compare financial markets to medicine; a modern physician cannot be an expert in surgery, ophthalmology, psychiatry, obstetrics, and pediatrics. Such universal knowledge may have been possible centuries ago, but the modern field of medicine has become so huge that all physicians must specialize. They must choose one or perhaps two areas and master them. Outside of those areas they need to know just enough to avoid trouble.

THE THREE GREAT DIVIDES

A serious trader needs to specialize just like a serious physician. He must choose an area of research and trading that appeals to him. Here are some of the key choices every trader needs to make:

Technical vs. Fundamental ... read full excerpt from Sell and Sell Short ebook

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