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Home > Business & Economics > Business Life > Leadership > Driving Results Through Social Networks: How Top Organizations Leverage Networks for Performance and Growth
Driving Results Through Social Networks: How Top Organizations Leverage Networks for Performance and Growth
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Driving Results Through Social Networks: How Top Organizations Leverage Networks for Performance and Growth
Driving Results Through Social Networks shows executives and managers how to obtain substantial performance and innovation impact by better leveraging these traditionally invisible assets. For the past decade, Rob Cross and Robert J. Thomas have worked closely with executives from over a hundred top-level companies and government agencies. In this groundbreaking book, they describe in-depth how these leaders are using network thinking to increase revenues, lower costs, and accelerate innovation.

Title of ebook: Driving Results Through Social Networks: How Top Organizations Leverage Networks for Performance and Growth
ISBN: 9780470481189
parent-ISBN: 9780470392492
Publisher: Jossey-Bass
Internet download file size: 1396 kb
Published: 12-2008
Released online for download: 12-23-2008
Joint Author: Cross, Rob
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Driving Results Through Social Network

How Top Organizations Leverage Networks for Performance and Growth

Chapter One

ALIGNING NETWORKS WITH STRATEGIC VALUE PROPOSITIONS

Every day you have conversations at work with peers whose opinions you respect and whose friendships you value. It is likely that you report to a superior whom you also like and respect but often do not see for days and sometimes weeks at a time. Both interactions have impact, but the first conversation is "invisible" on most organization charts. Formal structure determines in large part who is sought out in networks: we are driven to reach out to people by virtue of the decisions they get to make, the information they hold, and the resources they dole out. But informal relationships are crucial as well: some people may lack formal authority but possess technical expertise and organizational wisdom, or they may simply be likable and dependable and so an important source of help and information.

Although these ne ... read full excerpt from Driving Results Through Social Networks: How Top Organizations Leverage Networks for Performance and Growth ebook



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