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Home > Crafts, Hobbies & Home > Crafts > Type Rules!: The Designer's Guide to Professional Typography
Type Rules!: The Designer's Guide to Professional Typography
by Strizver, Ilene
 
 
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Type Rules!: The Designer's Guide to Professional Typography
"I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules! is one of the best. It's a book that will prove its value time and again."
-Allan Haley, Director of Words and Letters, International Typeface Corporation

"Type Rules! is a 'must-have' book for students and professionals alike. I highly recommend it."
-Prof. Ed Benguiat, World-renowned type designer and educator, School of Visual Arts, NYC

Type Rules!, Second Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this Second Edition has everything today's serious designer needs. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages like Adobe InDesign and QuarkXPress.

This new Second Edition also includes three new features:

  • Tech Tips-Instructional sidebars that succinctly explain how to achieve the covered typographic principles and techniques
  • Type Tips-Expert tips and helpful hints that offer insightful details on covered topics
  • Educational Supplements-Exercises and assignments that reinforce material and show how to apply techniques in the real world


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Title of ebook: Type Rules!: The Designer's Guide to Professional Typography
ISBN: 9780470500903
parent-ISBN: 9780471721147
Publisher: John Wiley & Sons
Internet download file size: 18716 kb
Published: 03-2009
Released online for download: 03-09-2009
Author of eBook: Strizver, Ilene
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Type Rules!

The Designer's Guide to Professional Typography

Chapter One

A BRIEF HISTORY OF TYPE

The story of type doesn't actually begin with type per se, but with the beginning of mankind and civilization. Type has only existed for about 550 years, but its beginnings are rooted in the life of the caveman himself, as it was his developing needs and habits that led civilization on a path toward the evolution of the alphabet and subsequently the invention of type and printing. It is certainly possible to learn to use type effectively and even tastefully without knowing about its roots; but to fully understand and appreciate type today, it is important to know something of the past.

Milestones in the history of type are highlighted throughout this chapter. Some of the dates, chronology, and details vary from source to source, but the spirit of the events remains the same; these events have taken mankind on a glorious ride from the crudest forms of cave drawings to the bits and bytes of type in the digital age.

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