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Home > Business & Economics > International > Exports & Imports > Electronic Commerce: B2C Strategies and Models-eBook

Electronic Commerce: B2C Strategies and Models

Elliott, Steve

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Electronic Commerce: B2C Strategies and Models

"Electronic commerce has overcome the tech-wrecks of recent times and is now accepted as the future of business, yet a major barrier to its more widespread and successful implementation remains - the continuing uncertainty among organizations of how best to put e-commerce principles into practice. Based on research in six economies - the UK, USA, Denmark, Greece, Hong Kong (China) and Australia - the book addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading examples of B2C electronic commerce in each economy. Demonstrating 'best practice' by examining and comparing these international examples of success, the book provides entrepreneurs and senior managers with insights that will help them plan and implement strategy for successful internet-based business innovation. "

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Title of ebook: Electronic Commerce: B2C Strategies and Models
ISBN: 9780470851364
Publisher: John Wiley & Sons, Inc.
Internet download file size: 2446 kb
Released online for download: 12-18-2002
Author of eBook: Elliott, Steve

Chapter One

Introduction to B2C Strategies and Models

STEVE ELLIOT

* * *

OBJECTIVES

This book focuses on business strategies and models in business-to-consumer (B2C) Internet electronic commerce. It analyses the elements of success through intensive study of examples of successful Internet retailing. Major components of each Internet innovation, the organization, customers, website and environment, are examined holistically to identify characteristics that lead to success. Recognizing that the basis of success may differ in different countries, this is an international study. Five success stories are examined in each of six countries on four continents: Asia, Australia, Europe and North America. Through holistic analysis of each implementation of Internet retailing, the questions to be answered by this study are the following.

Which organizational factors influ ... read full excerpt from Electronic Commerce: B2C Strategies and Models ebook