Chapter One
Introduction to B2C Strategies
and Models
STEVE ELLIOT
* * *
OBJECTIVES
This book focuses on business strategies and models in business-to-consumer
(B2C) Internet electronic commerce. It analyses the elements of success through
intensive study of examples of successful Internet retailing. Major components of
each Internet innovation, the organization, customers, website and environment,
are examined holistically to identify characteristics that lead to success.
Recognizing that the basis of success may differ in different countries, this is an
international study. Five success stories are examined in each of six countries on
four continents: Asia, Australia, Europe and North America. Through holistic
analysis of each implementation of Internet retailing, the questions to be answered
by this study are the following.
Which organizational factors influenced the Internet innovation and how?
What characteristics of their websites influenced consumer acceptance of that
innovation?
What encourages and discourages their consumer ... read full excerpt from Electronic Commerce: B2C Strategies and Models ebook
