Welcome to the Creative Age
Bananas, Business and the Death of Marketing
Chapter One
Foreword
In Improvisational Theatre, there is a game called 'Colour, Advance'. It
goes like this: I begin to tell you a story - let's say a children's fairy story. At
regular points in the story you, the listener, can give me one of two different
commands - 'Colour' or 'Advance'. If you say 'Colour', then I cannot
(for the moment) go on developing the narrative in terms of advancing the
plot; all I do is give you some further description of the place where we are,
the flavour and texture of the scene and characters at this point in the story
- the simple dark wood of my grandmother's bed, for instance, or the dull
yellow glow of the wolf's teeth, or the reassuring weight of the Glock 9mm
in the deceptively capacious little picnic basket under my arm. If you command
me to 'Advance', on the other hand, then all I am allowed to do is
advance the plot - give you, the listener what happens next, each new
development in the story, action by action, until you stop me and ask me to
'Colour' again.
The value of this game lies in helping teach how narrative progresses, or
rather how it needs to pro ... read full excerpt from Welcome to the Creative Age - Bananas, Business ebook
