Critical Corporate Communications
A Best Practice Blueprint
Chapter One
What's It All About?-
Communications and
Language
Business is all about communication - well, to be more accurate,
business is all about communication and making money, since
there would be little point in a business communicating anything if it
didn't make any money.
But in an era dominated by technology and communication
channels, what once appeared to be a simple process for all businesses
has become ever more complex, such that many companies
fail miserably in their communication efforts.
Communications is one of those grand sounding words, which can
mean everything and nothing at one and the same time. All businesses
need to communicate with their employees if they want the best out
of them, with suppliers if they want the right raw materials at the best
price, with shareholders if they want to keep them on their side, with
customers if they want to make any profit at all, and with the community
at large since no one - let alone any company - is an island and
can act totally unaffected by the community at large.
Successful communication applies equally to manufac ... read full excerpt from Critical Corporate Communications: A Best Practice Blueprint ebook
