Managing Innovation, Design and Creativity
Chapter One
What are Innovation,
Creativity and Design?
This chapter provides an introduction to innovation, design and creativity. It sets out the meaning of these words in
the context of this book, how they fit together, and introduces some useful frameworks for the subjects.
INNOVATION
New opinions are always suspected and usually opposed, without any other reason but because they
are not already common.
John Locke
Innovation, just as many other things in management and life, means different things to different people. What does
innovation mean in the context of this book?
Often 'creativity' and 'innovation' are used interchangeably.
However, there are fundamental differences. In fact,
creativity is an essential building block for innovation.
This is reflected in the now widely accepted definition
of innovation equalling creativity plus (successful)
implementation. Creativity alone, to come up with ideas,
is not enough. To reap the benefits one needs to
do something with it - history tells many tales of great
... read full excerpt from Managing Innovation, Design and Creativity ebook
