Radical E
From GE to Enron— Lessons on How to Rule the Web
Chapter One
The New Rules
Here's a safe bet. Five years ago, Jack Welch was not about to harness
the future of General Electric to e-business. Nor was Jeff Skilling at
Enron, Leslie Wexner at Victoria's Secret, John Roth at Nortel, Rick
Wagoner at General Motors, Herb Kelleher at Southwest Airlines, Peter
Lewis at Progressive Insurance, or Tom Stemberg at Staples.
These top executives-many of whom are certified visionaries in
their respective industries, and all of whom have crafted notable success
stories during their stellar careers-were on the sidelines when
the cyber-revolution began. Few, if any of them, had ever touched a
computer keyboard or surfed around the World Wide Web. They, like
legions of fellow industry leaders, moved into a humbling stretch of
business history in which the bigg ... read full excerpt from Radical E: From GE to Enron—Lessons on How to Rule the Web ebook
