Executive Strategy
Strategic Management and Information Technology
Chapter One
STRATEGY PROCESS
PRINCIPLE
An effective modern strategy process uses both planning scenarios and strategic
business models.
STRATEGIC TECHNIQUE
1. Form top-down and bottom-up strategic-planning teams.
2. Schedule interactions between teams.
3. Construct a planning scenario and a strategic business model.
4. Formulate an intuitive, synthetic strategic vision.
5. Construct an analytical long-term strategic plan.
6. Construct short-term operational plans in the direction of the strategic plan.
CASE STUDIES
Merger of AOL and Time Warner
Rakuten
Barnes and Noble Faces Amazon
Hewlett-Packard's Strategy Challenges
INTRODUCTION
The world keeps changing. It always has and always will. This is the fundamental
importance of strategic management, for the use of strategic planning is to make
decisions now to guide an organization's future directions.
In terms of future directions, the basic problem of any company (or, for that
matter, of any living thing) is read full excerpt from Executive Strategy: Strategic Management and Information Technology ebook
