The Art of bat
Ancient Wisdom for the Competitive Economy
Chapter One
appraise yourself, the landscape,
and your opposition
You already know much about the basics of the e-business world and
how it evolved, if not firsthand, then from watching and hearing about
the strategies and stories of countless companies-both Web-based
and brick-and-mortar. What is not so intuitive, and therefore requires
closer examination, is how Internet business operates.
Whether you are a successful brick-and-mortar company looking to
add a Web-based component to your business, or are already operating
in the online world, you need to closely examine yourself, the landscape,
and the opposition in order to correctly judge how to gain the
upper hand and face what is now a fierce fight for the survival of the
fittest.
Remind yourself that business is different online and that, in order
to make your business succeed, you must know and accept your weaknesses
while leveraging your strengths. You must listen to and follow
the new rules, unders ... read full excerpt from The Art of .COMbat: Ancient Wisdom for the Competitive Economy ebook
