EVENT MARKETING (Adobe Reader) ebook download Leonard H. Hoyle

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

Authored by a well-known figure in the field.
* Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
* Individual chapters address the differences involved in marketing different types of events.
* Examines future trends and key issues such as how to reach new event attendees.
* Includes appendices with sample forms, contracts, and more.

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Title of ebook: Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
ISBN: 9780471226581
parent-ISBN: 9780471401797
Publisher: John Wiley & Sons, Inc.
Internet download file size: 2439 kb
Published: 11-2002
Released online for download: 11-08-2002
Author of eBook: Hoyle, Leonard H.

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