New Sales Speak
Chapter One
Sales Speak:
Selling, Speaking, and
the Partnership Between the Two
What you can do, or dream you can do, begin it; boldness
has genius, power, and magic in it.
-Johann van Goethe
There is an adaptation to a line from Shakespeare
that says, All the world is a stage,
and sales professionals play to the most discriminating
audiences of all-their customers. What other
group do you know that gets to pay for the performance after
the show? Meanwhile, based on how you are speaking, your
customers are deciding whether they even like you-a decision
that could determine whether you get paid at all!
Everybody Sells Something
The process of living requires all individuals to sell at some
point in their careers. We must sell ourselves to get our first
job, entrepreneurs have to sell themselves to investors,
CEOs sell their company strengths prior to an initial public
offering, community residents sell their ideas to the city
council. Te ... read full excerpt from New Sales Speak ebook
