Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll

The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In the past, business leaders have looked to the successes of other firms to guide their own strategies for increasing market share and capturing more consumer attention, spending, and loyalty. However, in today’s hyper-competitive marketplace, managers are looking for ways to shake, rattle, and roll corporate America’s traditional marketing and branding mindset. In Brands That Rock, Roger Blackwell and Tina Stephan, co-authors of best-selling Customers Rule! and From Mind To Market, take readers behind the music to uncover how businesses can create brands that become adopted by culture and capture a long-term position in the marketplace. Brands That Rock takes a unique, behind-the-music look at how businesses can increase brand awareness, customer loyalty, and profits by implementing some of the same strategies that legendary bands have used to transform customers into fan and create deep, emotional connections with them. Aerosmith and Madonna offer insight into how to evolve a brand to remain relevant in the marketplace without alienating current fans, while the Rolling Stones and KISS prove that successful execution at all levels of the brand experience are key to capturing long-term loyalty. Stephan and Blackwell also examine how businesses, from Victoria’s Secret and Wal-Mart to Cadillac and Kraft, have implemented ‘rock and roll strategies’ to become adopted by culture and secure fans in their own right. Filled with fun anecdotes and interviews from industry insiders, Brands That Rock will relate to managers who grew up with classic rock, showing them how build iconic brands, and delight fans decade after decade.

Roger D. Bl

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Title of ebook: Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
ISBN: 9780471483441
parent-ISBN: 9780471455172
Publisher: John Wiley & Sons, Inc.
Internet download file size: 1184 kb
Published: 04-2004
Released online for download: 04-19-2004
Author of eBook: Blackwell, Roger
Author of eBook: Stephan, Tina

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Brands That Rock

What Business Leaders Can Learn from the World of Rock and Roll

Acknowledgments....................................................................vii 1. From Band Loyalty to Brand Loyalty..............................................1 2. Creating Culturally Relevant Brands.............................................27 3. Elton John: Music Man, Marketing Man, Architect of a Brand......................61 4. KISS: Keep It Simple, Stupid....................................................89 5. The Rolling Stones: Branding Strategies beyond Satisfaction.....................117 6. Aerosmith: Reinventing a Rock-and-Roll Brand....................................147 7. Madonna and Neil Diamond: The Relevance of Sex in Branding......................173 8. Lessons from the Legends of Rock and Roll.......................................203 Notes..............................................................................231 Index..............................................................................233

Chapter One

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Brands That Rock

Contents

Chapter One