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Home > Business & Economics > Business Life > Motivational > Harvesting the Dream: The Rags-to-Riches Tale of the Sutter Home Winery-eBook
Harvesting the Dream: The Rags-to-Riches Tale of the Sutter Home Winery
 
 
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Harvesting the Dream: The Rags-to-Riches Tale of the Sutter Home Winery
The true story of an immigrant family’s rise to prominence and the brand that rewrote the rules of wine

Harvesting the Dream tells the inspirational story of the Trinchero family and its Sutter Home winery, now among America’s largest and most successful vintners. More than just a business success story, it’s also the tale of an immigrant family’s half-century journey to achieve the American Dream. Against all odds, Sutter Home’s light and sweet White Zinfandel became America’s bestselling wine and a staple at tables across the country. Harvesting the Dream uses the Sutter Home story to teach profound business lessons about the importance of calculated risk and creative thinking.

Kate Heyhoe (Cherry Valley, CA) is an award-winning online editor, author, and cofounder of the Web’s first food and cooking ezine, Global Gourmet (globalgourmet).
Stanley Hock (Albany, CA) is a California wine industry marketing and public relations consultant who, for 13 years, was Communications Director for Trinchero Family Estates, owner of the Sutter Home, Montevina, and Trinchero wineries.



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Title of ebook: Harvesting the Dream: The Rags-to-Riches Tale of the Sutter Home Winery
ISBN: 9780471484684
Publisher: John Wiley & Sons, Inc.
Internet download file size: 923 kb
Released online for download: 03-29-2004
Author of eBook: Heyhoe, Kate
Joint Author: Hock, Stanley

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Harvesting the Dream

The Rags-to-Riches Tale of the Sutter Home Winery

Chapter One

The Family

A portrait of the late Mario Trinchero hangs in the dining room at the restored Victorian mansion next to the Sutter Home Winery, now called Trinchero Family Estates. With thinning hair but still a youthful appearance for a man then in his seventies, he sports a black turtle-neck and black jacket, casual yet sophisticated. He could be a Hollywood agent or a Wall Street investor, but he's not. He's a humble man who lived a true rags-to-riches story, staking everything on the quintessential American dream.

In the portrait, Mario's velvety black eyes gaze directly back at the viewer, as though he's still alive, vibrant, and in control of the winery where he first toiled more than 50 years ago. Perhaps, through his children, he is.

At first glance, you would hardly know that Bob, Roger, and Vera Trinchero are siblings, the children of Mario and Mary Trinchero. They're so dissimilar, they could be any three people randomly picked from a crowd, except for their eyes: luminous, ebony, inkwell eyes. Mario's eyes.

At six feet three inches, the lean and athletic Roge ... read full excerpt from Harvesting the Dream: The Rags-to-Riches Tale of the Sutter Home Winery ebook



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