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Home > Business & Economics > Strategic Planning > Managing IT as a Business: A Survival Guide for CEOs
Managing IT as a Business: A Survival Guide for CEOs
by Lutchen, Mark D.
 
 
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Managing IT as a Business: A Survival Guide for CEOs
Typically, information technology ranks highly among most companies' top five expenditures. Yet IT continues to be one of the least understood and most poorly managed areas in business. While all executives recognize the importance of technology as a means of improving customer service and of making work more efficient, few understand how to leverage IT strategically and how to use it as a driver of business success. Managing IT as a Business provides executives with practical advice on how to unleash the full potential of this critical function so that companies can derive maximum benefit. It offers a proven plan for bridging the gap between CEOs and CIOs that has, until now, impeded their ability to work together in order to craft objectives, establish budget guidelines, and develop metrics for measuring IT value and success. In short, with this book as a guide, business leaders will learn how to manage IT as they would any other functional business unit. Through numerous case studies that outline the lessons other senior executives have learned while maximizing their IT investment.


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Title of ebook: Managing IT as a Business: A Survival Guide for CEOs
ISBN: 9780471584131
parent-ISBN: 9780471471042
Publisher: John Wiley & Sons, Inc.
Internet download file size: 1821 kb
Published: 11-2003
Released online for download: 11-10-2003
Author of eBook: Lutchen, Mark D.
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Managing IT as a Business

A Survival Guide for CEOs

Chapter One

Get the CIO on the Executive Team

Case Study 1.1

The Chief Information Officer/Executive Reporting Relationship

At a major provider of information and other services, a new executive team had just arrived. The new chief executive officer (CEO) commissioned a complete review of all the company's corporate functions, with an eye toward modernizing and streamlining them to enable and support the customer-service teams in the field more effectively.

The review of the IT function was particularly disturbing to him because it revealed a huge weakness and gap in his ability to propel the company forward along the lines of his strategic plan. Without a chief information officer (CIO), IT was fragmented, unfocused, and uncontrolled.

The new CEO knew he had to appoint a CIO who understood the company's business issues, could build relationships with the key business-unit leaders, and could function as a member of the leadership team. Knowing the personalities of all the company's key executives, he also understood that the new CIO would have to earn his way onto the leadership team. The CEO also strug ... read full excerpt from Managing IT as a Business: A Survival Guide for CEOs ebook



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