Winning At Retail
Developing a Sustained Model for Retail Success
Chapter One
EST: A COMPASS
TO AVOID RETAIL'S
BLACK HOLE
Beware the Black Hole!
The Black Hole is the place where retail companies that are
no longer relevant to customers go to die. As you may recall from
high school physics, a black hole is a region in space where the gravitational
pull is so strong that not even light can escape. That is also
an apt description for retailers that have not established themselves as
the best store for customers looking to fulfill a specific need: Once
they are in the Retail Black Hole, it's next to impossible to get out.
In recent years, the number of retailers entering the Black Hole
increased as store productivity slowed and competition increased.
Not only the small, regional chains were failing. Big-name retailers
with hundreds of stores-some nationwide-were going out of
business.
Chapter 11 bank ... read full excerpt from Winning At Retail: Developing a Sustained Model for Retail Success ebook
