Flying High
How JetBlue Founder and CEO David Neeleman Beats the Competition ... Even in the World's Most Turbulent Industry
Chapter One
The Journey Begins
David Neeleman claims he still recalls the moment from his
second birthday. Whether he remembers the actual event, or
only the ingrained impressions of early viewings of it captured in
a family photograph, as his father, Gary, suggests with a chuckle,
no one knows. But anyone looking for clues to the future course
of this airline innovator's life can't ignore the significance of his
recollection, imagined or otherwise. When the birthday cake was
brought out, it wasn't the glowing candles that caught David's attention.
There atop the confection sat a small red airplane. Something
about the ornamental craft transfixed him, he says. This
fascination followed him into adulthood, leading to a series of
successful aviation businesses and eventually the founding of an
airline that is transforming the airline industry, sparking copycat
competitors, and forcing the old-li ... read full excerpt from Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry ebook
