PRICE ADVANTAGE (Adobe Reader) ebook download Michael V. / Roegner, Eric V. / Zawada, Craig C. Marn

The Price Advantage

The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad.

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Title of ebook: The Price Advantage
ISBN: 9780471690023
parent-ISBN: 9780471466697
Publisher: John Wiley & Sons, Inc.
Internet download file size: 1874 kb
Published: 04-2004
Released online for download: 04-12-2004
Author of eBook: Marn, Michael V.
Author of eBook: Roegner, Eric V.
Author of eBook: Zawada, Craig C.

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