The Science of Influence
How to Get Anyone to Say "Yes" in 8 Minutes or Less!
Chapter One
Influencing
Others to Change
This book is about getting people to change ... something-a behavior,
an attitude, a product, a service, their relationship to or with you. You want
someone to do something different from what they were doing a few
minutes ago. You want someone to say "yes!" to you, now. In order for that
to consistently happen it would probably be a good idea to know what it
is that makes people tick. I want you to know precisely what it is that gets
people to not only say "yes!" but, if necessary, say "yes!" all the time!
My life has been aimed at helping people change and to change
people. It's exciting, it's fun, and I've been fortunate enough to discover
many keys that other promoters of influence have neglected to look for.
The process of starting change, getting people to question the status quo,
and actually implementing the change in another person's brain is an exciting
process.
Short-term decisions of "yes" or "no" are much easier than achieving
long-term change. Permanent change is difficult. Period. You go to the
same grocery store every week. You go to the same gas s ... read full excerpt from The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less! ebook
