Nonprofit Essentials
Chapter One
Before Beginning Your
Capital Campaign
After reading this chapter, you will be able to:
Understand the goals and objectives of capital campaigns.
Evaluate your organization's readiness for a campaign.
Define your organization's needs.
Goals and Objectives of the Capital Campaign
Capital campaigns have become a fixture in the nonprofit world. From small
campaigns that raise thousands of dollars for grassroots community service
organizations to the huge, billion-dollar efforts mounted by the nation's premiere
universities, campaigns and all their accompanying activity have become a
prominent part of the landscape for charitable organizations and their leaders.
Some nonprofit leaders consider them a necessary evil. Others revel in the
opportunity that a campaign presents to share the mission of their organization
more broadly with constituents, both new and old. Many find that a capital
campaign brings together all their various stakeholders as they work to meet a
common goal. Planned and executed well, a capital campaign can truly energize
a nonprofit organization, having an impact far beyond the raising of funds.
What Is a ... read full excerpt from Nonprofit Essentials: The Capital Campaign ebook
