Nonprofit Internet Strategies
Chapter One
ePhilanthropy Strategy:
Where Relationship
Building, Fundraising,
and Technology Meet
Ted Hart, ACFRE, ePMT
ePhilanthropyFoundation.org
ePhilanthropy techniques have brought to the nonprofit world an
unprecedented opportunity to leverage technology for the benefit of the
charity and convenience of the donor.
Although fundraising and relationship building have always been dynamic endeavors,
no change has demanded or received more attention in the past several years
than the arrival of ePhilanthropy, or the use of the Internet for philanthropic purposes.
During this time much has been tried, theorized, and learned. What is certain is that
to succeed using the Internet as a fundraising vehicle requires strategy.
In the beginning, some nonprofit professionals thought, hoped, or just fantasized
that ePhilanthropy represented quick and easy money for charities. It was unrealistic to
ever think that wou ... read full excerpt from Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success ebook
