The Small Business Bible
Chapter One
In the Beginning
If one advances in the direction of his dreams, one will
meet with success unexpected in common hours.
-Henry David Thoreau
It is a huge step. Deciding to go into business for yourself is one of the
most important decisions you will make in your life. Ranking right up
there with picking a partner and buying a home, becoming an entrepreneur
is one of those life-altering events that will have repercussions for
years to come. No, there are no guarantees, and yes, there will be obstacles.
But do you know what? If you do it right, if you start the right
small business-one suited to your strengths, one that you are passionate
about, one that allows you to make a nice profit-then here is no
telling how far it can take you. John Nordstrom, founder of the department
store with the eponymous name, said of his roots, "I was not certain
what I wanted to do. I started looking around for some small
business to get into. Mr. Wallin the shoemaker suggested that we join a
partnership and open a shoe store."
ASSESSING YOUR STRENGTHS
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