The Art of Selling to the Affluent
Chapter One
The Affluent
Opportunity
The prime age of the affluent consumer is between 35 and 64 years.
-Factoid, 2004 Affluent Purchasing
Decision (APD) Research
Your future is now! Never before has there been such an opportunity
to acquire personal affluence by serving the affluent. In
years past, people who served wealthy people were just that-servants
of those who had money and status. But times have changed.
People are making more money. Those who are making more
money are spending more money. Those who understand how to
work with people who have money are quickly becoming affluent
themselves.
Consider this book a vehicle that will enable you to travel along
parallel paths. One path will take you into the heart and soul of
the affluent and help you refine and ultimately master your affluent
sales skills. The other path will lead you into the heart and so ... read full excerpt from The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers & Clients for Life ebook
