The John Deere Way
Chapter One
Embrace the Culture
A distinguishing characteristic of great companies IS
almost always a unique culture that may evolve over time
but that remains true to the people who continually get the
job done. At John Deere, understanding the corporate culture
is to understand how the company that started out making
single-furrow farm plows in the Midwest 168 years ago
has managed to grow into a global company with diverse
products and services recognized by customers and admirers
as a symbol of reliability, trust, and value.
At its heart, John Deere's culture is rooted in the land and
is reflected in employees through the values of those who
work the land, resulting in a dominant theme of how business
is done, which begins with the company's top leadership and
runs throughout. At John Deere, how the job gets done is
more important than simply getting it done. Whether it involves
designing, manufacturing, selling, serving top of the
line agricultural, forestry, or construction equipment ... read full excerpt from The John Deere Way: Performance That Endures ebook
