This is the first real estate investing book to reveal the principles and strategies of the worldÂ's most famous real estate developerÂ'Donald Trump. Author George Ross is TrumpÂ's celebrity costar on the hit TV show, The Apprentice, and has been TrumpÂ's right-hand man and business advisor for 25 years. Ross has advised Trump on all of his most famous real estate deals including Trump Tower on 5th Avenue and the Grand Hyatt on 42nd Street. In this book, Ross explains the core real estate investing and negotiation strategies Trump used to make his fortune, and how any investor can apply these strategies to their own real estate investments.

Small investors may not buy land on 5th Avenue, but the same principles Trump used to negotiate the purchase of his Trump Tower site apply to any real estate investor who wants to use Trump-style negotiation principles to buy property for below-market value. The small investor buying a fixer-upper may not have TrumpÂ's budget for marble and gold-tinted windows, but this book explains how to add "Trump-style glamour" to any fixer-upperÂ'and charge tenants and buyers a hefty premium they will willingly pay. Other key "Trump Strategies for Real Estate" include:

• Think huge; change the way your property is used and valued for maximum ROI
• Use showmanship to get higher rents and sale prices for your properties
• Be willing to overpay for a prime location, if it will get you prime tenants.
• There is no "right price" for the wrong property
• Personal relationships and loyalty are the foundation of a long-term investing career

From the search for the right property to "cashing out" of a property, this book has it all.