AVON
Building the World's Premier Company for Women
Contents
Foreword by Andrea Jung..................................................vii
Introduction.............................................................1
CHAPTER 1 Give Them What They Want.....................................7
CHAPTER 2 Stay Focused.................................................23
CHAPTER 3 Hire the Best Man (or Woman) for the Job.....................41
CHAPTER 4 Empower Your Sales Force.....................................61
CHAPTER 5 Incentivize the Troops.......................................79
CHAPTER 6 Constantly Innovate..........................................93
CHAPTER 7 Keep Up with the Times.......................................117
CHAPTER 8 Speak in Every Language......................................133
CHAPTER 9 Embrace Technology...........................................151
CHAPTER 10 Connect with Your Customers..................................169
CHAPTER 11 Get Creative.................................................185
CHAPTER 12 Makeovers Can Be a Thing of Beauty...........................201
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