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Home > Business & Economics > Marketing - Selling > Negotiating > Persuasion: The Art of Getting What You Want
Persuasion: The Art of Getting What You Want
by Lakhani, Dave
 
 
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Persuasion: The Art of Getting What You Want
Praise for persuasion the art of getting what you want ""Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition."" Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires ""Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!"" Jay Conrad Levinson, ""The Father of Guerrilla Marketing"" and author of the Guerrilla Marketing series of books ""Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate."" Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, Business Growth Masters, and Guerrilla Marketing Meets Karate Master sales programs ""Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy."" Blaine Parker, author of Million-Dollar Mortgage Radio ""Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read."" John Klymshyn, author of Move the Sale Forward


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Title of ebook: Persuasion: The Art of Getting What You Want
ISBN: 9780471746751
parent-ISBN: 9780471730446
Publisher: John Wiley & Sons, Inc.
Internet download file size: 1006 kb
Pages: 256
Published: 09-2005
Released online for download: 09-26-2005
Author of eBook: Lakhani, Dave
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Persuasion


Chapter One

MANIPULATION

Love comes when manipulation stops; when you think more about the other person than about his or her reactions to you. When you dare to reveal yourself fully. When you dare to be vulnerable. -Dr. Joyce Brothers

In the Preface of this book I briefly described the religious cult I grew up in and how it was my impetus to study persuasion. When I began to study, the first realization I had was that while there were many similarities between manipulation and persuasion, the more I studied, the more I realized that manipulation is actually one path to persuasion, but only a temporary persuasion, not a lasting agreement.

The American Heritage Dictionary definition of manipulation, "Shrewd or devious management, especially for one's own advantage," is most fitting when discussing the difference between persuasion and manipulation. In manipulation the only person who benefits long term is the manipulator. Now look at the definition of the word persuade: "To induce to undertake a course of action or embrace a point of view by means of argument, reasoning, or entreaty." By persuading, there is the opportunity for two peopl ... read full excerpt from Persuasion: The Art of Getting What You Want ebook



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