Data Mining with SQL Server 2005
Chapter One
Introduction to
Data Mining
Data mining is getting more and more attention in today's business organizations.
You may often hear people saying, "we should segment our customers
using data mining tools," "data mining will increase customer satisfaction," or
even "our competitors are using data mining to gain market share - we
need to catch up!"
So, what is data mining and what benefits will using it bring you? How can
you leverage this technology to solve your daily business problems? What are
the technologies behind data mining? What is the life cycle of a typical data
mining project? In this chapter, we will answer all these questions and give
you an extended introduction to the data mining world.
In this chapter, you will learn about:
* A definition of data mining
* Determining which business problems can be solved with data mining
* Data mining tasks
* Using various data mining techniques
* Data mining flow
* The data mining project life cycle
* Current data mining standards
* A few new tre ... read full excerpt from Data Mining with SQL Server 2005 ebook
