Chapter One
INTRODUCTION
Beth Beloff
Marianne Lines
BRIDGES to Sustainability
In recent years, many top leaders have committed their companies to the concept
of sustainable development. The practical implications of such a commitment for
a corporation is that performance is considered along three dimensions - economic,
environmental, and social - rather than a single-minded drive for immediate economic
value. While this growing commitment to sustainability has been driven by
many complex factors, such as changing societal expectations, stakeholder activism,
and regulatory activity, for reasons regarding competitive advantage, business
leaders are considering the possibility of long-term economic performance being
enhanced by a commitment to strong environmental and social performance. This
means that in the next decade or so, competitive advantage may ... read full excerpt from Transforming Sustainability Strategy into Action: The Chemical Industry ebook
