|
|
|
Beer School: Bottling Success at the Brooklyn Brewery
|
|
|
|
|
|
|
 |
Beer School: Bottling Success at the Brooklyn Brewery
What do you get when you cross a journalist and a banker? A brewery, of course. ""A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist's skepticism-as though he has forgotten that he is reporting on himself. Tom is even less forgiving-he's a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement."" -Michael Jackson, The Beer Hunter(r) ""An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that's not enough, it is all about beer!"" -Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School ""Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom's book an A++!"" -Norm Brodsky, Senior Contributing Editor, Inc. magazine ""Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too."" -Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth ""Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale."" -Ken Grossman, founder, Sierra Nevada Brewing Co.
|
 |
Title of
ebook: Beer School: Bottling Success at the Brooklyn Brewery
ISBN: 9780471757177
Publisher:
John Wiley & Sons, Inc.
Internet download file size: 1640 kb
Pages: 304
Released online for download: 10-13-2005
Author of eBook: Hindy, Steve
Author of eBook: Potter, Tom
Foreword by: Bloomberg, Michael R.
|
|
 |
Beer School
Chapter One
Steve Tells How Choosing a Partner
Is Like a Second Marriage
My head was thumping and I was drenched in
sweat when I was jolted awake on a fresh sunny
morning in May 1984 by the blasts of two mortar
shells in the parking lot outside my second-floor
room at the Alexander Hotel in East Beirut.
Lebanese hotel workers were inspecting the
damage to the cars in the lot-shattered windows
and punctured tires. None had caught
fire. No one was hurt. The mortar shells were
a Beirut wake-up call from the Palestinians
and Lebanese leftists on the other side of the
nearby Green Line that divided the city.
Nothing like a mortar blast to make you forget
you have a hangover. Mawfi mushkila-no
problem-the uniformed deskman would
tell me when I trudged downstairs for breakfast
with David Ottaway of the Washington
Post (who would later play a major role in the
Brooklyn Brewery). Well, no problem, unless
your car was hit. I walked outside and picked
up a piece of shrapnel from the parking lot-a fitting souvenir of
my ... read full excerpt from Beer School: Bottling Success at the Brooklyn Brewery ebook
|
|
|
|
|
|
