Willie's Way
Chapter One
Acknowledge Your
Customers Immediately
My name is William Watson. My friends call me
Willie. I'd appreciate it if you'd call me Willie, too.
-Willie Watson
Looking back, little did I know that as I begrudgingly
made my way to the taxicab waiting outside that South
Carolina airport that my personal standard for measuring
those who provide service to others would soon change. I
was about to meet the man who would initiate that
change and establish the new standard. But how could I
have known? As far as I was concerned, this was just another
cab ride. One of many. I expected the service experience
to be more of the same.
Willie Watson, on the other hand, viewed this encounter
far differently. Willie knew that if the service-and
the attitude with which he offered it-were
impressive enough, this encounter could be special. And
if the encounter was special enough, the possibility exist ... read full excerpt from Willie's Way: 6 Secrets for Wooing, Wowing, and Winning Customers and Their Loyalty ebook
