Software That Sells
A Practical Guide to Developing and Marketing Your Software Project
Chapter One
How Winners
Spot Winners
Anyone can have a good idea. Don't let anyone talk you
into thinking otherwise. It is just that novelists, inventors,
and composers have developed the knack of leaving
their creative taps on. Even then, ideas don't exactly gush.
They tend to appear when your attention is elsewhere, tiptoeing
into consciousness, so to speak. At the germinal stage,
they easily vanish. A harsh word or shrug is sometimes all it
takes. Even as they disappear, you may sense a loss of some
merit. So do not to be too hard on your thoughts, however
ungainly. Gather them reverently, and allow them to settle and
find a niche. Once you have enough, you are in a position to
pick and choose. Sometimes a concept arrives like a scissor
blade, useless in itself. Other times, ideas surface in installments.
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