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Home > Business & Economics > Nonprofit Orgs & Charities > Fundraising For Dummies, 2nd Edition
Fundraising For Dummies, 2nd Edition
by Mutz, John / Murray, Katherine
 
 
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Fundraising For Dummies, 2nd Edition
A straightforward and detailed guide to the basics of fundraising With more than 25 percent new material, Fundraising For Dummies, Second Edition is more comprehensive and up-to-date than before. Plus, it covers all the changes in tax law, philanthropy in general, and the business environment since the bursting of the dot bubble and the events of September 11, 2001. In addition to its precise and vital information on developing a fundraising plan, this edition features new information on donor research, cultivating major givers, writing grant proposals, online donations and fundraising, new rules for faith-based organizations, finding and training volunteers, direct mail, and more. Nonprofit organizations who need to develop new and better fundraising initiatives should start with this simple and friendly guide. Katherine Murray (Indianapolis, IN) has written several books about fundraising and advises nonprofits. John Mutz (Indianapolis, IN) is an experienced fundraising expert and speaker. He is also a former lieutenant governor of Indiana.


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Title of ebook: Fundraising For Dummies, 2nd Edition
ISBN: 9780471784364
parent-ISBN: 9780764598470
Publisher: For Dummies
Internet download file size: 2644 kb
Pages: 384
Published: 10-2005
Released online for download: 10-13-2005
Author of eBook: Mutz, John
Author of eBook: Murray, Katherine
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Fundraising For Dummies


Chapter One

Identifying the Fruits of Your Fundraising Passion

In This Chapter

* Finding the spark that brought you to nonprofit work

* Delving into nonprofit organizations

* Uncovering money sources

Fundraising folks have an old saying: "People don't give to causes. People give to people with causes." This saying means that, in essence, you're the important part. Your inspiration, your perspiration, your passion. So that brings us to the Big Question....

What are you passionate about?

Chances are, passion for some cause led you to fundraising in the first place. Oh, sure, you find professional fundraisers out in the field who are interested first and foremost in turning a fast buck. But those people are few and far between in our experience. People are drawn to organizations because they see a need - perhaps up close and personal - and they feel compelled to do what they can to make a difference.

That spark of passion makes you want to help. Your passion is one of the best tools to use as you fan the embers of possibility into a full fundraising flame.

In this chapter, you take a look at having and staying in touch ... read full excerpt from Fundraising For Dummies, 2nd Edition ebook



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