COMMERCIAL APPROPRIATION OF PE (Adobe Reader) ebook download Huw Beverley-Smith

The Commercial Appropriation of Personality

Commercial exploitation of attributes of an individual's personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing. Such indicia also represent an important aspect of an individual's dignity which is often offended by unauthorised commercial appropriation. This volume provides a framework for analysing the disparate aspects of the problem of commercial appropriation of personality and traces, in detail, the discrete patterns of development in the major common law systems. It also considers whether a coherent justification for a new remedy may be identified from a range of competing theories. The considerable variation in substantive legal protection reflects more fundamental differences in the law's responsiveness to new commercial practices and different attitudes towards the proper scope and limits of intangible property rights.

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Title of ebook: The Commercial Appropriation of Personality
ISBN: 9780511032134
parent-ISBN: 9780521800143
Publisher: Cambridge University Press
Internet download file size: 2114 kb
Published: 08-1998
Released online for download: 08-14-1998
Author of eBook: Beverley-Smith, Huw

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