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Quantitative Models in Marketing Research
by Franses, Philip Hans, Paap, Richard
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Quantitative Models in Marketing Research
Recent advances in data collection and data storage techniques enable marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This book presents the most important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Pathways are offered in the book for students and practitioners with differing numerical skill levels; a basic knowledge of elementary numerical techniques is assumed.
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Title of ebook:
Quantitative Models in Marketing Research
ISBN:
9780511032370
Publisher:
Cambridge University Press
Internet download file size:
2475 kb
Released online for download
: 08-08-1997
Author of eBook:
Franses, Philip Hans
Author of eBook:
Paap, Richard
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