Global Competitive Strategy ebook Spulber,Daniel F. Diesel eBooks

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Home > Business & Economics > Government & Business > Labor > Global Competitive Strategy-eBook

Global Competitive Strategy

Spulber,Daniel F.

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Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require new approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the �'�star analysis�'� that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the �'�global value connection�'� that shows managers how to account for the gains from trade and the costs of trade. Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace.

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Title of ebook: Global Competitive Strategy
ISBN: 9780511353055
Publisher: Cambridge University Press
Internet download file size: 2305 kb
Pages: 304
Released online for download: 10-29-2007
Author of eBook: Spulber,Daniel F.