The Two Finger Diet (Portable Document Format (PDF)) ebook download Benjamin A Straight

The Two Finger Diet

In The Two Finger Diet: How the Media Has Duped Women into Hating Themselves, author Benjamin Straight delivers a compelling sociological examination of how the American media advertises to women, a key marketing demographic ruthlessly targeted since 1870. The author traces the historical roots of this phenomenon and its development to the present, carefully scrutinizing the manipulative tactics companies have constructed to pitch the 'beauty myth' to American women. His research addresses myriad themes on the commodification of American women, including:

What is the 'perfect' female physique and who is defining it?
What institutions that have emerged to combat the 'obesity plague' and provide products for aesthetic enhancement?

Straight ultimately concludes that the image of the ideal female is purposefully unattainable and leads to a malady of personal and social problems; these include eating disorders, excessive and damaging financial expenditures, and lives diminished by a sense of inadequacy. Furthermore, much of their liberty is mere illusion; their happiness is largely defined and constricted by media and advertising paradigms attempting to make American women feel inferior in order to sell them products. As such, American women will not be truly liberated until they break from the corporate bottom line.

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Title of ebook: The Two Finger Diet
ISBN: 9780595797226
parent-ISBN: 9780595350179
Publisher: iUniverse, Inc.
Internet download file size: 599 kb
Published: 03-2005
Released online for download: 03-25-2005
Author of eBook: Straight, Benjamin A

Format

Encrypted

Sku

ISBN

File size

Security

Printing

Copying

Read aloud

Devices

PDF

0595797229

9780595797226

599 KB

n/a

Yes

Sys Requirements

Adobe Reader

Share your thoughts on the The Two Finger Diet ebook with other internet viewers!

Title: The Two Finger Diet
Avg. Customer Review: 5 out of 5 stars

Number Of Comments:
1 Review(s)

131 of 313 people found the following eBook review helpful:
	Unbelievable... 06/21/2005
Reviewer: A viewer from Chicago, IL
I am working on my doctorate and have been studying this subject for the past 8 years. This is the FIRST book that marries advertising to women and eating disorders/problems/plastic surgery. Original, an easy read, and a must for anyone in academia studying this subject. Oh yeah- the author cites 103 sources. Documented and researched perfectly...
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The Two Finger Diet

Customer review:
I am working on my doctorate and have been studying this subject for the past 8 years. This is the FIRST book that marries advertising to women and eating disorders/problems/...more

Best price: $5.42